By Chris Goldberg
TopLaxRecruits.com, Posted 3/31/19
I’ve covered lacrosse for a long time, the one constant is coaches trying to highlight their players.
That’s what has driven my media sites, Phillylacrosse.com and TopLaxRecruits.com and over 10 social media feeds, and put simply, that’s what ConnectLAX does better for less. ConnectLAX integrates video, so players receive a highlight video with their profile alongside a video library to organize film. ConnectLAX also edits their best play for social and promotes it, along with myself and others.
After exposure, coaches focus on guiding players to the right schools.
As a long-time educator (25 years), I can appreciate that ConnectLAX college profiles are the closest thing to Naviance, what many guidance counselors are using to encourage career education, and this is ideally tailored to student-athletes. Families can research schools and even receive recommendations based on their GPA, test scores, majors of interest, athletic level and preferences around school size, cost and distance from home.
Lastly, coaches don’t want their families to be upsold behind their back.
ConnectLAX has no personal recruiting coach to sell families, nor is it upselling a highlight video since it’s included. BBL, Koopers, Triad Elite, T3, Ultimate, Team Elevate are just a few that have switched and cited this. To be honest, I helped make introductions to some clubs because they wanted to feature their players on my sites and it’s easier for me to do that with ConnectLAX editing the video for social and organizing the players’ info in the social feed.
While the ConnectLAX competitors charge families that are part of clubs for “insights.” ConnectLAX provides this info to families for free.
These same factors have driven events to ConnectLAX, including Thinklax (Summer Genesis), NYLA, T3, NETop150, Elite 180, Blatant and T99 all from one ConnectLAX competitor.
ConnectLAX’s film + highlight combo is half the price so more players get video for exposure and their hi-pods provide better elevation / capture.
Some events simply switched because their previous film partner ran competing events, which ConnectLAX does not do, or because they don’t abuse the event’s email list behind their back by telling participants to use their recruiting service.
If this sounds a little biased, it’s because as a longtime middle school coach and player advocate, I love seeing a player take feedback, invest in their game and maximize their value to the team. ConnectLAX was an upstart, now they’re not, and it’s been fun to watch. I believe they’ve maximized their value to our community by keeping their college research tools free and highlighting more players for less.
Chris Goldberg is Founder and Owner of Lacrosse Media, LLC, which runs TopLaxRecruits.com and Phillylacrosse.com, and has been covering lacrosse since 1982 and coaching lacrosse since 1998