TopLaxRecruits.com, Posted 1/2/22 – From Press Release
TopLaxRecruits.com is pleased to announce Vantage Sports as its new sponsor of boys’ recruits.
On July 1, student-athletes across the country gained the right to make money from their names, images, and likenesses (NIL) thanks to new state laws and an NCAA policy change. Vantage, which launched during the summer, has brought in 170 student-athletes from 8 sports to provide training and mentorship for young athletes, specifically those who aspire to play at the next level.
There are 30+ lacrosse players currently in the Vantage program from D1, DII and DIII and the company plans to expands its footprint in lacrosse in 2022. On Dec 22, Vantage Sports announced a partnership with INFLCR a leading NIL education and compliance provider.
“The relationship that the college athletes and younger athletes are able to build has been of one the key ingredients for success so far,” Vantage Sports founder and CEO Patrick Johnson said. “By matching youth and high school athletes with current college athletes or recent grads, players get a coach with the most up date knowledge of the game and the recruiting process, and a mentor that they can actually relate too.”
Some athletes use Vantage as their go-to provider of private training, while others have used the network of college players on Vantage to seek out advice and consultation on the college recruiting process.
Vantage Sports is happy to provide training in many locations and has a diverse pool of players. Recently, Duquesne sophomore women’s lacrosse player Emelie Curtis was the focus of a front-page feature by the New York Times on her clinics run in Pittsburgh.
“We are excited to partner with Patrick and Vantage Sports,” said Chris Goldberg, founder and owner of Lacrosse Media, LLC, which operates TopLaxRecruits.com. “We’re promoting the lacrosse players that accomplish the thrill of committing to play college lacrosse, so helping young players connect with college players fits the focus of our website coverage perfectly.”
The NIL ruling has created many different opportunities for NCAA student-athletes to make money. The perception that NIL is only for revenue sports athletes at power conference schools or athletes that have large social media followings is something the company is looking to shatter; Vantage’s goal is tapping into the market of athletes like Curtis, who can provide additional training opportunities to high school and youth, possibly at lower prices than professionals.
“We’ve gotten off to a great start with Emelie and I think it’s really indicative of the rising demand for female athletes across the sports landscape,” said Johnson. “From lacrosse, to soccer, and beyond, athletes like Emelie are wonderful ambassadors for the power of sport.”
“There is a huge, largely underserved, market demand that we look forward to addressing. This year we look forward to by adding more college players and reaching a greater audience of youth and high school athletes through new marketing initiatives and key partnerships.